Football has changed a lot in the last 15 years since Jean-Marc Bosman shifted the power from the clubs to the players. Since then the emergence of football agents and the introduction of the transfer window has produced a panic buy scenario that the clubs universally hate but I for one love. Transfer deadline day still rates in my top 5 days in football season alongside the first game of the season and Champions League final day. If I am honest I look forward more to transfer deadline day than the FA cup final (unless of course Wrexham are playing!)

There is of course a down-side to the transfer window. The days of the one club footballer are slowly dying out - partly due to the power the agents have over the players in forcing transfers through. There is not a single player under the age of 23 in the premiership that the fans can honestly say hand on heart will be at their club for their entire career. Last season if you had told a Man United fan that Rooney wouldn’t finish his career at United they would have said you were crazy but it’s not so hard to believe now.

It seems every player is subject to speculation and I can’t get enough of it! Any player not currently first on the team sheet is subject to speculation to a move in search of first team football; any player currently first on the team sheet is subject of speculation to move to a bigger club. If a player who is not certain to play every week is promised more money and a game every week elsewhere by their agent so why wouldn’t they want to move? Gone are the days when if you were not in the team you worked hard in training to impress the manager in the hope he gave you a chance on a Saturday. Gone are the days that the only way you left a club was if the manager thought you were surplus to requirements. Maybe this transfer window isn’t as good as I first thought because those do seem like admirable qualities. But wait - without the transfer window we wouldn’t have had the circus of Robinho signing for Man City two minutes before the window closed just because they could.

At the time of writing those linked with moves include Fabregas, Luka Modric, Jordan Henderson, Phil Jones, Berbatov, Gary Cahill, Sergio Aguero and of course Carlos Tevez plus many, many, more and this is just today; tomorrow there will be yet more players linked with a move away, some just a year after they arrived. Surely they can’t all be unhappy were they are playing?

This of course is the merry go round to be on, the one where every move gets you a small to large pay rise and a big fat signing on fee. If you have no loyalty to a club, why not move on? The incentives certainly are there. Benoit Assou-Ekotto openly admits he only plays for Spurs because they pay him the most money. At least he is honest.

At the other end of the spectrum in leagues one, two and the conference there is another merry go round going on with clubs only able to offer most players one year contracts as they cannot afford to tie themselves into “long term deals” of 18 months or 2 years. If you tried to entice Berbatov to your club with a 2 year deal I am not sure negotiations would last very long. The result of this is that at the end of every year clubs are faced with the prospect of players being able to move to a new club with no transfer fee unless the club can negotiate a new deal, but on the other side of the coin it does give the club the option of being able to release the players they do not require. This results in a number of players moving clubs.

Of the two merry-go-rounds the Premiership is the one to be on, where uncertainty is replaced with reward and a one year deal is replaced with a six year deal that provides more security for the player but means nothing in terms of loyalty of the player to the club.

For now the transfer window is here to stay and should be embraced by the fans and clubs. For the fans - try reading the gossip column on the BBC sport website, you can’t beat a good rumour with no basis of fact whatsoever. For the clubs - simply plan in advance. Buying last minute rarely pays off (with the obvious exception of Raphael Van der Vaart to Spurs) and also avoid buying anyone English or from Serie A. The English players are all overpriced and without making too much of a sweeping generalization about Italian football - every player who plays in Serie A is bobbins! There I've said it now!