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1867
Surridge came to exist in 1867 when Stuart Surridge’s grandfather, Percy Stuart Surridge, started repairing old cricket bats and selling them in his town.
1887
Percy, a skilled craftsman carpenter met James Lilywhite and was quickly taught the craft of making cricket bats from start to finish instead of just fixing old ones.
1893
Percy Surridge designed a reinforced toe for the cricket bat and patented the idea. This was the start of Stuart surridge & Co Limited. Percy went on to design and make bats from his shed.
1900
the first Stuart Surridge cricket bats go on sale and were quickly adopted by the cricketing legend – W.G. Grace
1946
An increasing demand for English cricket bats came from all over the world. Stuart Surridge cricket bat were used by the Indian team for the game against England, the first test match in ten years.
1950
The company began to grow and by the 1950’s the brand had been passed on to Percy Surridge’s son and then on to his grandson, Stuart Surridge. Stuart Surridge & Co Ltd, although very passionate about cricket, started to move into others areas of the sporting world and soon began developing other equipment including Hockey sticks, Tennis rackets and footballs.
1958
After years of development Stuart Surridge released the first ever synthetic lace-less football and the first of the modern day footballs, the SS Cobbler. The bal was taken to Sweden by the England manager, Walter Winterbottom. The SS Cobbler was tested and proved to be better than any other competitor balls after it was catapulted 20 foot higher than its closest rival. The SS Cobbler was chosen for the 1958 World Cup in Sweden. Pele used the SS Cobbler in his World Cup debut and the first World Cup to be televised.
1970/80/90
More cricket greats began hitting hard with SS. The SS Jumbo became the bat of choice for many professionals and amateur sportsman, including Viv Richards, Graham Gooch & Lance Klusener.
1993
After Stuart Surridge’s death in 1991 the family decided to sell Stuart Surridge & Co Ltd to Dunlop-Slazenger.
2003
The SDL Group Ltd took over as UK Distributor and takes over the contracts of design & manufacturing of Pro kit for the Scottish Saltires and Gloucestershire CCC.
2004
Cricket finally returns home in 2004, when Surridge signed a sponsorship deal with Surrey CCC. After over tens years of being out of the cricket lime-light, Surridge was back.
2005
The Stuart Surridge brand was finally brought by the SDL Group Ltd and became known as Surridge Sport, still Keeping the SS trademark.
2007
The oval Surridge trademark was changed bringing forward a more modern and versatile logo but still recognisable by the SS symbol.
2008
Surridge became the biggest name in the cricket in 2008, being official kit supplier to more counties than any other brand.
2009
Surridge Sport and Fusion Sports set a deal that saw Skyer become the SS Skyer and along with the Ss Boom Bat (as featured on TV!) these innovative and unrivalled products took the cricket training scene by storm. Later in the year also saw the launch of the SS Skyer Lite, a slightly lighter version of the SS Skyer.
2010
The Surridge brand continues to move from strength to strength, taking on new challenges and moving in more directions. This year sees the launch of the ‘Surridge in Education’ supplying kit, leisurewear and equipment to multiple sports in schools, colleges and universities up and down the UK, driven by the Group Directors and Senior management.